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Seller's Guide

“A high quality real estate agent that really knows what they are doing will add more to the equation than they cost.”

– DAVE RAMSEY

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Partnership Matters

Thank you for the opportunity to show you the difference Marketplace Sotheby’s International Realty can make as your partner.

Our job is to make selling your home easier from start to finish. And we have the experience and expertise to do just that. What we’d like you to remember is simply this: Together, we will succeed.

At Marketplace Sotheby’s International Realty, we have everything in place to deliver like no one else. We’ll work with you as a true partner and guide you through each step of your journey. This brief presentation will show a comprehensive plan, including the mobilization of our resources and partnerships to reach the right audience of buyers.

Thank you once again for your consideration. We would be honored to represent you.

Nine Essential Advantages of Seller Representation

As your seller’s agent, our insider expertise and experience will guide you through a successful and seamless real estate transaction. Here are nine advantages of partnering with a Marketplace Sotheby’s International Realty advisor to sell your home:

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Sotheby’s is More than Just Our Name

Over the last two centuries, Sotheby’s auction house has built an iconic brand with unparalleled prestige. Today, Sotheby’s International Realty builds on its legacy with the auction house by offering the same elevated standards and exemplary service. We harness the global power of the Sotheby’s name and its proprietary database of 700,000 clients to create unique opportunities and introduce your property to the most qualified buyers all around the world.

$157 Billion

Global sales volume in 2024, USD

Our Numbers are Your Assurance

33M

sothebysrealty.com visits in 2024

16

Languages

59%

Visitors from outside the U.S

40%

Organic search traffic

65M

Videos played in 2024

No One Can Draw More Eyes to Your Listing

 

Sothebysrealty.com is the world’s most visited luxury real estate website with over 33 million views in 2024. In 2021, the brand website was named Best Real Estate Website in the People’s Choice Category.

 

As the #1 most profiled luxury real estate brand in the news, Sotheby’s International Realty drives the conversation. The brand’s award-winning press office and public relations efforts position the brand as a powerhouse in luxury real estate and as a result, awareness drives traffic to the brand website and ultimately, the homes that Sotheby’s International Realty represents.

 

Sotheby’s International Realty partners with and distributes properties to the most relevant and significant real estate focused websites in the world.

 

Sotheby’s International Realty works alongside the highest-profile media powerhouses to successfully connect with global consumers in both print and digital advertising. The brand shares exclusive and original content on its social media channels, and in all that is presented, a sophisticated design is at the foundation.

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True luxury is a feeling

At Marketplace Sotheby’s International Realty, we believe that luxury is not about square footage, bedroom count, or even price point. It is about the distinct character that makes a home worthy of being called exceptional. It’s about being informed and updated every step of the way. It's about the security of being represented by knowledgeable, experienced agents that always put you first.

We take immense pride in providing every client with a truly luxury experience, and discovering and bringing to life all the qualities that make a property unique. Our mission is to lend our considerable experience, comprehensive resources and global connections to unite these special places with those who cherish them as much as we do.

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The Attention Your Property Deserves

At Marketplace Sotheby’s International Realty, we understand the unique nature of every property and seller. That’s why we provide a bespoke strategy, exclusively crafted to fit your individual needs. Our method involves a blend of extensive experience, cutting-edge technology, and an unmatched global network, ensuring that your property captures the attention of the most qualified buyers across the globe.

Our strategy centers on a holistic view. It may sound simple, but the key to elevating the selling experience is a comprehensive and well-thought-out plan. In real estate, it’s a known fact that agents who employ this thorough and inclusive strategy consistently deliver superior results for their clients. We consider every aspect of selling your home, down to the smallest details, which are often overlooked. By doing this, we offer you an exceptional and unparalleled selling experience that stands out in the market.

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We Know What Buyers Want

A successful plan hinges on aligning every strategy, method, and technique with the core goal of your objective. In real estate, this translates to a deep understanding of the potential buyer’s preferences and desires. According to the 2025 National Association of REALTORS® Home Buyer & Seller Generational Reports, Millennials and Baby Boomers comprised over two-thirds of home purchases in 2024. Tailoring your approach to their unique needs is essential for achieving superior sales results.

Moreover, the popularity of HGTV®, the sixth most-watched cable channel in the U.S., isn’t just a fun fact—it’s a key insight into today’s housing market. HGTV® viewers, a substantial segment of homebuyers, prefer homes that are not only move-in ready but also mirror the contemporary, stylish designs they see on TV. At Marketplace Sotheby’s International Realty, we leverage this understanding to present your home in a way that aligns with these trends, enhancing its appeal and maximizing market exposure.

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Millennials and Baby Boomers Comprised over Two-Thirds of Home Purchases in 2024

You’ll Like the Way We Work

Together we’ll follow a proven path to success:

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Let’s Find Your Dream Home

Chris is uniquely qualified to offer her clients’ additional valuable knowledge into their lending application requirements. Diligently acting on behalf of her clients, she accurately addresses each critical issue to ensure that every point of the transaction goes smoothly.

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